"Bloody Good Films!" was created to take advantage of an opportunity in the movie/video segment of the entertainment industry. The founder (Dean Lachiusa) developed a business model that can profitably produce:

• Low and micro budget movies (generally in the $5,000 to $500,000 range depending on the property.)
• Entertainment utilizing affordable marquee value in acting, production or directing talent that has name recognition in niche markets.

Bloody Good Films employs a business model that the company believes minimizes investment risk in entertainment productions. This ‘formula’ provides the potential for Bloody Good Films to attain breakeven early in the product life cycle and achieve profitability.

INDEPENDENT FILM, THE BUSINESS MODEL >>

Bloody Good Films has excellent knowledge and depth in the independent film sector.  By definition, an independent film is one that is financed by any source other than a major movie studio. Unlike studios, independent producers are able to avoid substantial overhead costs by hiring personnel on a project-by-project basis.

The absence of overheads combined with budgets lower than typical studio films, independent films can be directed at small niche markets rather than appealing to the entire movie going audience.  The key to successful films at any budget level is that the filmmakers pay more attention to their core, or target, audience.

Genre films (movies that can be clustered together due to a specific similarity of theme, style or time period) use time, honored storytelling techniques in a way that is familiar to the viewer.  Film genres including Horror/Thriller, Science Fiction, and specialty genres like Kaiju (Japanese Monster) are strategically strong when used as a way of preselling to the audience.  

The movie enthusiast shops for a movie with certain expectations as to how the story will be told, and this is specific to the genre.  There is comfort for these film fans when they have some indication, up front, that the movie will appeal to them.  The success of genre specific low-budget films has been helped by the mainstay position of companies like Lionsgate that are growing stronger every day.

OUR UNIQUE POSITION >>

What sets Bloody Good Films aside from most indie production studios and DVD labels is our unique distribution position.  Because Dean Lachiusa has established a demand for his adaptation of standard titles like "Night of the Living Dead," wholesalers have invited Lachiusa to capitalize upon his existing titles and furthermore, wholesalers like Tapeworm Video see the potential in a continuing series of films that ride on the momentum of the Bloody Good Films label.  The Bloody Good Films label is positioned for success, and it further augments its position with dynamic Internet points of sale including www.BloodyGoodFilms.com and www.BloodyGoodMovies.com.

Bloody Good Films believes that it can translate the success in making films for DVD and Broadcast to Internet content production. It is projected that 3-5 minute programs (webisodes,) and download-on-demand content will play an ever-increasing role in the Internet entertainment space.  Dean Lachiusa has personally tested the best of the Internet's pay for view and ad-revenue-share venues, including Brightcove, Cruxy, Panjea, Magnify, Flixya, Bliptv, Revver and AOL Video.  Lachiusa also uses revenue programs on PyroTv, Guba, and Metacafe, and he leverages publicity on hundreds of websites including Veoh, DailyMotion, Myspace, Blinkx, Zango, Dabble, Mefeedia, The Video Awards, Google/YouTube, IFC, and Ifilm.

MOTION PICTURE FINANCE >>

Short Term Objectives

To produce, market and distribute entertainment products through the operation of the "Bloody Good Films!" label and/or to provide production related services in connection with genre specific motion pictures with low budget production costs.

Long Term Objectives

Bloody Good Films long term goal, is to facilitate relationships (and as such, provide production related services) between creative talent (including writers, actors and directors) and companies who produce, finance and distribute motion pictures. Bloody Good Films will license the rights to materials upon which it believes motion pictures can be based (screenplays, books, etcetera, which are referred to within the entertainment industry as the “underlying property”).  Bloody Good Films may further develop an underlying property by contracting for additional writing services and/or by bringing in new writers to perform “polishes” or “rewrites” on a particular underlying property.

If Bloody Good Films is satisfied with the creative state of the underlying property, it will then make offers to directors and/or actors, to perform services in connection with a particular motion picture based on that underlying property.  If a director or actors accepts one of our offers, the director or actors are then considered “attached” to the motion picture project.

Armed with the underlying property and the attached creative element(s) (these elements are often called the “package” in Hollywood), Bloody Good Films may then approach third party financiers seeking financing.  In some cases, the financier as collateral for their investment, will obtain distribution rights.  In other words, third parties purchase the worldwide exploitation and distribution rights to a motion picture for the cost (or amount) it takes to produce the motion picture.

Another approach that Bloody Good Films may take is to contact the financiers first, seeking first to produce the film, and then with a finished (or nearly finished) motion picture product, obtain theatrical distribution for the picture.

DISTRIBUTING OUR MOVIES >>

Currently, Bloody Good Films directly distributes motion pictures on DVD domestically and uses the services of a foreign sales representative (Cine Sales, Inc.) in markets abroad.  Domestic distribution usually entails the replication of a DVD product, and then sale of the DVD to a subdistributor like Tapeworm or Victory Multimedia.  Our subdistributors sell in bulk to wholesalers like Ingram and Waxworks as well as outlets like Walmart and Blockbuster.  In some instances Bloody Good Films will directly "sell through" to independent home video rental outlets and Internet points of sales like Amazon.  Bloody Good Films does not currently engage in rental share programs, although some rentailers may request this arrangement with us in the future.

Our sales in foreign territories entail arrangements set forth by our agent to license content to DVD distributors and broadcasters in markets outside the U.S.A.  Foreign DVD studios and distributors purchase the rights to our content specifically for use in their market, they design the end product with applicable foreign language (subtitles, art-text etc.)

All of our films are considered vehicles for more and more wider spread, lucrative distribution arrangements; therefore, our distribution practices help us to aggressively publicize our products to studios and distributors domestically and abroad.

MOTION PICTURE PROCESS >>

Bloody Good Films's involvement with feature film production is in the areas of the development of “underlying properties” through completion and then distribution.  Bloody Good Films will also provide production expertise (i.e. “production services”) to the third party producer and/or financier of the motion picture in question. When Bloody Good Films does provide production expertise, Bloody Good Films, or its principals, Dean Lachiusa will often be accredited as “producer” or co-producer” of the particular film in question.

Bloody Good Films's feature film strategy generally is to develop and/or perform production services, and/or produce feature films when the production budgets for the films are expected to be partially covered by a third party. In this way, Bloody Good Films's risk is, by in large, only the capital required to develop and package, and then produce a film for distribution as a Internet, Broadcast or DVD product.  Costs associated with distributing and/or exploiting our motion pictures outside of our area of expertise (such as theatrical distribution) may be born by a third party or parties who have the required resources and expertise.

We invite investment partners to participate, please contact Dean Lachiusa for details.

Last update: June 2008.

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